Austrade's 2026 GISEC Program - Friday 24 July, Dubai -UAE

#1745474: Austrade's 2026 GISEC Program - Friday 24 July, Dubai -UAE

Description:	Austrade's 2026 GISEC Program Austrade invites expressions of interest from Australian cybersecurity companies interested in expanding to or currently operating in the United Arab Emirates or Middle East North Africa region to join the Austrade delegation and Australia Pavillion at GISEC Global 2026, taking place on the rescheduled dates of 16-18 September 2026 in Dubai. The program includes participation in the Australia Pavilion on the conference floor, in-market events alongside GISEC including networking reception, marketing support / activities, targeted B2B and B2G matching, market briefings and support services from the Austrade team on the ground. Express your interest by COB Friday 24 July Express Your Interest Here Why you should participate Gulf Information Security Expo & Conference Global (GISEC) has been running for 15 years as the region’s largest cybersecurity trade show, with more than 750 global brands on show and industry professional from over 180 countries present. Receive on-the-ground assistance from Austrade and advice on how to successfully operate in this market. Now held from 16-18 September, GISEC Global 2026 will deliver keynotes, interactive and informative sessions, countless opportunities for networking and more, alongside a large convention hall. Join the Austrade program to maximise your time in Dubai and be part of the Australia Pavilion on the conference floor, ensuring your brand is seen by those who matter. Austrade’s program includes market briefings, targeted B2B and B2G interactions, marketing support / activities, exclusive networking events and site visits. Delegates will be supported closely by the Austrade team on the ground during the conference week, ensuring a smooth and successful visit. A more detailed agenda will be tailored around the companies who express interest and will be shared with confirmed participants prior to the delegation. Who should participate? Austrade is seeking expressions of interest from Australian cybersecurity companies who are actively expanding into the United Arab Emirates or broader Middle East North Africa region in the next 12 months. Companies accepted for the Austrade delegation and Australia Pavillion will need to meet the following criteria: • Ability to describe and communicate company objectives and vision for growth • Product or service is achieving sales already in Australia or other markets • Compelling product-market fit established for the region • Be committed to scale to the region within the next 6-12 months with an established go-to-market plan • Customers and partners in the region identified and/or some market traction • Ability to travel to Dubai, UAE and attend all Austrade’s GISEC 2026 program activities • Export-ready and export-capable, with resources to support marketing and development for the UAE or region markets. Applicants will be selected based on the above criteria, an assessment of their market readiness and Austrade’s ability to provide support. Cost The participation cost per company will be A$5,500. This includes participation in the Australia Pavilion and all Austrade delegation events, sessions and marketing activities for GISEC Global 2026. Austrade staff will also be supporting program delegates in the lead-up to, throughout, and after the conference. Some state and territory governments may assist with the participation costs of companies from their states and territories. Participating businesses are responsible for all travel and accommodation costs, which must be paid for and arranged by the participating businesses. Payment terms Austrade requires payment upfront for all international events. The payment term is 7 days from invoice date, and your place is not secured until the fee is paid. Please refer to the Austrade Terms and Conditions for further detail. Non-payment by the applied deadline will result in the forfeit of your reserved place on the event.
More info:	https://assets-oce.mkt.dynamics.com/c6a918f7-16ee-4d8c-80b4-5c0b88181b4a/digitalassets/standaloneforms/785a7526-76ce-f011-bbd3-7ced8d344bbc

Description:

Austrade's 2026 GISEC Program

Austrade invites expressions of interest from Australian cybersecurity companies interested in expanding to or currently operating in the United Arab Emirates or Middle East North Africa region to join the Austrade delegation and Australia Pavillion at GISEC Global 2026, taking place on the rescheduled dates of 16-18 September 2026 in Dubai.

The program includes participation in the Australia Pavilion on the conference floor, in-market events alongside GISEC including networking reception, marketing support / activities, targeted B2B and B2G matching, market briefings and support services from the Austrade team on the ground.

Express your interest by COB Friday 24 July

Express Your Interest Here

Why you should participate

Gulf Information Security Expo & Conference Global (GISEC) has been running for 15 years as the region’s largest cybersecurity trade show, with more than 750 global brands on show and industry professional from over 180 countries present. Receive on-the-ground assistance from Austrade and advice on how to successfully operate in this market.

Now held from 16-18 September, GISEC Global 2026 will deliver keynotes, interactive and informative sessions, countless opportunities for networking and more, alongside a large convention hall.

Join the Austrade program to maximise your time in Dubai and be part of the Australia Pavilion on the conference floor, ensuring your brand is seen by those who matter. Austrade’s program includes market briefings, targeted B2B and B2G interactions, marketing support / activities, exclusive networking events and site visits. Delegates will be supported closely by the Austrade team on the ground during the conference week, ensuring a smooth and successful visit.

A more detailed agenda will be tailored around the companies who express interest and will be shared with confirmed participants prior to the delegation.

Who should participate?

Austrade is seeking expressions of interest from Australian cybersecurity companies who are actively expanding into the United Arab Emirates or broader Middle East North Africa region in the next 12 months. Companies accepted for the Austrade delegation and Australia Pavillion will need to meet the following criteria:
• Ability to describe and communicate company objectives and vision for growth
• Product or service is achieving sales already in Australia or other markets
• Compelling product-market fit established for the region
• Be committed to scale to the region within the next 6-12 months with an established go-to-market plan
• Customers and partners in the region identified and/or some market traction
• Ability to travel to Dubai, UAE and attend all Austrade’s GISEC 2026 program activities
• Export-ready and export-capable, with resources to support marketing and development for the UAE or region markets.

Applicants will be selected based on the above criteria, an assessment of their market readiness and Austrade’s ability to provide support.

Cost

The participation cost per company will be A$5,500. This includes participation in the Australia Pavilion and all Austrade delegation events, sessions and marketing activities for GISEC Global 2026. Austrade staff will also be supporting program delegates in the lead-up to, throughout, and after the conference.

Some state and territory governments may assist with the participation costs of companies from their states and territories.

Participating businesses are responsible for all travel and accommodation costs, which must be paid for and arranged by the participating businesses.

Payment terms

Austrade requires payment upfront for all international events. The payment term is 7 days from invoice date, and your place is not secured until the fee is paid.

Please refer to the Austrade Terms and Conditions for further detail. Non-payment by the applied deadline will result in the forfeit of your reserved place on the event.

More info:

https://assets-oce.mkt.dynamics.com/c6a918f7-16ee-4d8c-80b4-5c0b88181b4a/digitalassets/standaloneforms/785a7526-76ce-f011-bbd3-7ced8d344bbc

Date added	July 13, 2026, 2:49 p.m.
Source	assets
Subjects	Conferences and Seminars Middle East
Venue	Expo City Dubai, UAE, Sept. 16, 2026, midnight - Sept. 18, 2026, midnight
Country	UAE (United Arab Emirates)